Privacy policy

It should be noted that confidentiality of data exchanges is not guaranteed over the Internet and that every internet user is required to take all appropriate measures to protect their own data and/or software from contamination of any possible viruses circulating on the Internet.


Benda Bili, a French “société par actions simplifiée”, with a share capital of 28.891 €, registered with the Paris Trade and Companies Register under number 534 652 854, with registered office located at 1 rue Saint-Fiacre, 75002 Paris, France.
Editing director: Ms Morgane Sézalory in her capacity as Chairman.




As we will improve our services and products provided to our customers, we use the best technology and practices with our marketing partners in accordance with the applicable laws.

This policy describes the information Sézane collects about its customers when they interact with us on our website, mobile app and in our stores, how this information is used and treated, who the information is shared with and how our customers can object to the processing of its personal data collected.

Information collected

Sézane may collect some information when a user interacts with us by navigating through Sézane website, creating a customer account, ordering or returning products, contacting our customer services etc. This information might directly or indirectly permit personal identification (“Personal Data”).

As we try to improve to our customers the best experience in our digital and physical shops, Sézane could bring this information together with other information we might receive from our physical shops and other third parties, such as our trusted business partners and social media platforms.

The information Sézane collects may include:

Contact information, including first name, last name, email address, telephone number, and shipping and billing addresses.
Credit card or other payment information. Sézane does not save or operate a treatment with this payment information, which is directly transferred to our payment provider, Paypal or Adyen.
Purchase and return information and history, including the products and price of the products ordered/returned, type of orders (physical store/e-shop).
Account or member program information, including login and password, account settings, optional information inserted by the customers in their accounts (size, age etc.).
Communications with customer service.
Automatically or passively collected browsing information, and type of device, using to navigate in Sézane website or mobile app. Browsing information is linked to an IP address or another numerical identifier assigned and saved to the browser or device.
Approximate location associated with IP address, geolocation if the user has enabled location-based services using a platform such as Sézane mobile app or for the shipment in a collection point.
Information on the actions the customer takes in response to Sézane marketing emails, including the opening/removal of the email, clicking to a link, purchase a product promoted in the email in our website.

Use of the information collected:

Sézane might use the information collected to:

Fulfil orders, services or requests and provide features of the website and services whether online or in one of our stores. This includes processing purchases or returns, signing up for services like an account, email newsletters or events, responding to customer service inquiries, or helping to facilitate requests in connection with Personal Information or account.
Inform customers about, manage, and deliver products, services, and other promotional activities.
Administer, support and improve Sézane’s website or mobile app, including to improve and enhance customers experience, by analyzing, personalizing, optimizing and powering features and functions on Sézane’s website, in our stores, in communications, advertising, and experiences with our customers, or in developing products and technologies, and providing other services. Might be used information – like purchases, geolocation, interests, preferences, and interactions, and data derived from information (including Personal Data) that customers provide to Sézane.
Operate and improve Sézane’s business, including internal operations such as accounting, legal, tax, and similar obligations, providing sufficient information security to protect our data assets, and entering into and fulfilling contractual obligations.
Protect Sézane or others’ rights, property and safety; enforce Sézane T&C’s, prevent or respond to fraud; and fulfil legal obligations, such as responding to court orders or government requests.

Who information is shared with

Sézane may share customers information with some of its trusted business partners who help us operate our website, apps or other services. Sézane checks that those business partners are compliant with applicable laws, especially personal data regulations.

Personal Information might be shared with these categories of business partners:

Payment processing providers, to process payments for purchases.
Fulfilment, shipment and logistics providers, to fulfil, track and deliver orders and returns.
Service providers that provide the services for Sézane website, mobile app, and their features and services, helping to maintain and improve those technologies and customers experiences.
Marketing service providers, to communicate about Sézane and its affiliates’ products, news, and events. Email addresses and activity data might be shared with marketing email partners to help Sézane better target email deployments to customers, nonetheless, no email addresses or specific email actions can ever be shared with non-partners third parties.
Third-party advertising providers that collect and use browsing information or Personal Information to help Sézane understand its customers, find the best and personalized experience for its customers, and to place personalized ads on other websites, and social media platforms.
Other third parties, to the extent needed to meet legal obligations.

Sézane may also share Personal Information within other brands of Benda Bili group and with businesses controlling, controlled by, or under common control with Benda Bili.

Sézane never shares Personal Information with third parties for their independent marketing purposes or other uses other than as described in this T&C’s.

Objecting to the processing of its personal data collected

Customers may change, remove or object to the processing of its Personal Data collected by Sézane or its business partners:

Personal data can be updated or removed in customers Sézane account in Sézane website. Please note that some Personal Data are mandatory for Sézane in order to fulfil purchases or returns, or by law.
Customers who would like to stop receiving marketing communications from Sézane on behalf of any of our brands in the future from that brand, can opt-out in their Sézane account, and/or by clicking unsubscribe link in marketing emails.
Customers can also contact Sézane customers services at, for any questions or requests.

Social Media

Customers who interact with social media tools through Sézane’s website or app shall refer to the privacy and other policies of those websites or apps.

Processing in the United States / in the European Union

Sézane is a French-based company. As such, Information collected in the United States can be transferred to and used in France by Sézane’s employees and providers.

Information can be saved on servers or databases located in the European Union, and especially in France.

By using Sézane website, users are agreeing to the collection, use, transfer, and disclosure of their Personal Information, browsing information, and that communications will be governed by the applicable laws in the United States.